1977 General Motors Plaid in Orange- Limited Edition of 79

A guitar strap made from actual vintage 1977 General Motors truck upholstery vinyl. The pattern is documented under 1977 GM truck upholstery in The Detroit Books, the bible of automotive upholstery history. This is a rare piece of automotive history, transformed into a Couch guitar strap.

The 1977 General Motors Plaid Guitar Strap in Orange has a distinctly late-’70s palette of orange, rust, faded purple, and light clay. Its embossed basketweave texture captures the look of ’70s automotive interiors, including classic square-body trucks and other GM vehicles of the era. It looks especially striking with sunburst guitars.

Crisp white end tabs, all-white stitching, and white automotive piping give the strap a sharp, almost space-age mod look. The piping runs along both edges, like the trim on vintage car seats, and custom-forged stainless steel hardware completes the design.

We found only a tiny amount of this complementary orange and blue vinyl. The orange version is limited to 79 straps. Once they’re gone, this particular piece of automotive history is gone, too.

A rare vintage look and an exquisite build, available exclusively from Couch while supplies last.